Tyre-iffic Cricket Deal!
Who knew a tyre company would shell out a whopping ₹579 crore to put their logo on the Indian cricket jersey? Apollo Tyres' boss spills the tea on why this 'poisoned chalice' is actually a golden ticket to global domination, and how a random email sealed the deal.
Read original storyTyre-iffic Cricket Deal!
Who knew a tyre company would shell out a whopping ₹579 crore to put their logo on the Indian cricket jersey? Apollo Tyres' boss spills the tea on why this 'poisoned chalice' is actually a golden ticket to global domination, and how a random email sealed the deal.
Read original story